Small Business

finding the right customers

Are You Talking to the Right People?

Did you know that many business owners overlook getting to know their customers? Ask any business owner who their ideal client is and you will usually get an answer like "Everyone." While that answer may be true, the better answer is more specific. The Five Ws Defining your five Ws, using the conversation style of the social media platforms, ensures success. Here is where you need to dig deep and remember to think conversation. Why are you talking to them? What are you serving them: education, brand awareness? Why should they listen? When and where might you find these ideal clients?…  read more →

Posted in: Business Tips & Advice, Eastman Business Park, Small Business  |  Tagged: business strategy, social media