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Differentiate or Lose the Race

Differentiate or Lose the Race

Stand Out or Lose Out Why You? Customers have many options, so why should they choose you if you’re “plain vanilla?” Your challenge is to stand out from the crowd of competitors. Customers and clients select those who offer value that seems better than the others. So how can you stand out and not languish in last place? Differentiate! How to Differentiate by focusing on services & clients Ask yourself: What can I offer clients that competitors do not? What is my “secret sauce?” Is it really that different and what makes it so? What makes me unique? Let’s…  read more →

Posted in: Business Tips & Advice, Eastman Kodak Company  |  Tagged: brand strategy, Business Development, business strategy, marketing