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How to Create a Drip Campaign

How to Create a Drip Campaign

If you want to increase your brand awareness, build trust, and engage with your current and potential customers, you need to implement a strategy that nurtures your audience over time. This is where a drip campaign comes in. What is a drip campaign? A drip campaign is a series of emails scheduled over an extended period of time. This strategy tends to generate more engagement than standard email marketing. These pre-written, pre-scheduled emails are sent to your contacts based on a series of triggers. Timing The timing of your email is up to you. For example, you may have a…  read more →

Posted in: Business Tips & Advice, Eastman Business Park  |  Tagged: drip campaign, email marketing