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4 Branding Mistakes to Avoid

4 Branding Mistakes to Avoid

Creating and maintaining a brand is a lot of work. The last thing you want to do is sabotage all of that work by making a costly mistake. Here are some common mistakes that could hurt your brand. Failure to understand what branding is The word branding is being thrown around a lot lately. But what does it really mean? Your brand is more than just your logo or the colors you use. It’s the way you interact with your target audience at every touchpoint. Yes, your brand includes your visuals, but it also encompasses your marketing copy, your social media posts, your website copy, even the…  read more →

Posted in: Business Tips & Advice, Eastman Business Park  |  Tagged: brand strategy, branding