Great content is the backbone of successful branding. Producing great content for your blog several times a week or even just a couple of times a month can seem overwhelming.
Do you ever feel stuck and don’t know what to write about? Writer’s block is real but we can help. Here’s a list of interesting and fun ideas for blog posts to inspire you so you won’t have to worry about writer’s block for a long time.
The Big Reveal
Share an exciting announcement. You’re launching a new product, opening a new location, moving your office, hiring a new employee, or any other similar update can be shared with your readers. Your announcements will have a strong impact if you present them as major developments and market them as real milestones for your brand.
Video is king now. Any social media and websites that contain video rank higher in searches than those that contain no videos.
Video is a great way to communicate with your audience and to share aspects of your work that may not translate well into text. If you’re an artist or a chef, you could create a video showing a new painting technique or how to chop vegetables quickly and easily.
Introduce Your Staff
If you have employees, introduce them to your readers. This creates a sense of community and promotes familiarity. Talk about yourself too. Share how you got involved in your work, what drives you and what expertise to bring to the table. You can even post this information on your website’s, ‘About Us,’ page.
Are you speaking at a conference? Holding a sale? Hosting a webinar? Special events like these are great news to share in your blog. Invite your readers to your event and give them a sneak peek at what to expect.
Creating ‘how-to’ guides for your products or a product related to your field are always useful. Keep it short but detailed so it guides your readers from point A to point Z.
Happy customers are the best marketing vehicles! Give them the spotlight so they can sing your praises and tell everyone how wonderful your products or services are.
Nostalgia is a very effective marketing tool. Share blasts from your past with your readers. It could be your first product, your first employee, or even just pictures of you and your staff as kids.
Share your news
Are you getting some great press? Share that with your readers. Share links to TV interviews or press coverage in newspapers or trade journals.
Boost your credibility and show the added value of your products by sharing a case study. Readers often ‘find themselves’ in case studies as they may have the same issues as the customer featured in your case study. Sprinkle relevant keywords in your case study to give your SEO (search engine optimization) a boost.
About the Author:
Laurie Enos is the Director of Communication and co-owner of Blue Lilac Marketing Group LLC. She helps clients in various industries with their blogs, social media, public relations, and website design. Laurie can be reached at Laurie@BlueLilacMarketing.com.